Bert Jacobs

Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking non-profit work.

In 2012, Zumasys co-founder, Paul Giobbi was on a mission to better understand the true purpose of Zumasys. Paul was moved by seeing Bert speak at the 2012 Inc. 5000 conference and his story of building a successful business with a social mission. It wasn’t long before Happyness is a Choice was born. By the end of 2012, we had already donated $195,000—1% of every sale—to over 50 non-profit organizations selected by our employees, customers, and partners.

With our $1M goal in sight, we are honored to welcome Bert Jacobs to the stage at Zumapalooza 2017.  We hope that you will find his story as motivational as we have. Meet the man who inspired us.